via slideshare.net
big thanks to Dr. Holger Schmidt of FAZ for this great presentation on the background and use of social media in business environments. The importance of social media is derived impressive. Even the last decision maker would have to view this presentation, see the Social Media is a mass medium and not hype.
However, it should and every business must consider whether and how it dares to step into social media environments. And especially if the corporate culture to the change process has already grown.
Posted via email from ennome's social media content aggregation blog
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